Marketing and sales KPIs

1. Basic Marketing and Sales KPIs

  • New Customers
  • Cost per Acquisition
  • Total Revenue
  • Sales Variation (YoY, QoQ. MoM)
  • Sales Volume by Location

2. Advanced marketing and sales KPIs

  • Net Promoter Score (NPS)
  • Total Pipeline Value
  • Average Order Value
  • Revenue Per Rep
  • Upselling
  • Cross-Selling
  • Customer Lifetime Value (CLV)
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